An industry panel discussion kicks off CosmeCon on September 3rd!

If you desire more meaningful connections with your e-commerce customers, are brainstorming low-risk ways to grow your small business, or are interested in trying out a new market—join us for this expert-led conversation September 3rd! (We also have a big new grant announcement!)

Experts in the retail industry are sitting down to discuss how to “Grow Your Business in Shopping Centers.”

We’ll be chatting about the benefits of running an omnichannel business, the ROI of building a brand experience, what it takes to operate a pop-up shop or brick-and-mortar location, all types of lease options, how the marketing team will celebrate the heck out of your brand, and so many insider secrets from some of the best women in the business! This is a RETAILBOSS event presented by Pacific Retail and our panelists will be there LIVE for your questions!

This event kicks off CosmeConTM 2021! CosmeConTM is a nationwide beauty summit series hosted by Pacific Retail properties. Brands in the beauty, wellness, and fitness industries come together for an experience that celebrates local communities, female entrepreneurs, personal wellness, and beauty – defined by you! Find a local Pacific Retail property near you to join this beauty experience in September.

The RETAILBOSS panel on September 3rd is a free virtual event!


– Our Panelists –


Pacific Retail, Executive Vice President of Marketing

Najla Kayyem oversees comprehensive branding, strategic communications, repositioning, public relations, and digital marketing activities for Pacific Retail’s expanding portfolio of mixed-use properties. Kayyem has been a commercial real estate marketing executive for more than 2 decades for firms such as Related Companies, Caruso, and RED Development, and Westfield, launching some of the largest mixed-use developments in the nation including Century City, San Francisco Centre, Bondi Junction in Australia, The Grand-LA, and The Grove in Los Angeles. Najla is a member of the Urban Land Institute, International Council of Shopping Centers, and sits on the Nexus Conference planning committee. She lives in Scottsdale with her husband and her two kids.


Pacific Retail, Senior Vice President of Local Leasing & Business Development

Cynthia Czech oversees all local leasing, in-center advertising, sponsorships, brand activations, and displays across the Pacific Retail Capital Partners portfolio. Prior to joining PRCP, Cynthia oversaw the formation of business development for the newly formed Rouse Company and has held management positions at Westfield Group, Lincoln Property, and AMLI Residential. Cynthia is also currently the co-chair for Ancillary Retail and lives in Scottsdale, Arizona.


Omni Talk, Co-CEO

Anne Mezzenga is the Co-CEO of Omni Talk, one of the fastest-growing podcasts in retail. She and her Co-CEO, Chris Walton, provide expert commentary on the future of the retail industry and current trends. As extensions of Omni Talk, Anne founded Urban Rooster Shop, a localized e-commerce marketplace where customers can shop dozens of local Twin Cities businesses on one site, and Third Haus, a retail lab in Minneapolis. Prior to starting Omni Talk, Anne and Chris led Target Corp.’s Store of the Future project, where Anne served as Director of Marketing and Partnerships for the endeavor. In addition, Anne and her husband own and operate two boutique fitness facilities in the Twin Cities.


Retail Strategy Group, Principal

Liza is a retail industry expert with over 2 decades of experience in merchandising, product creation, and go to market strategy across physical, digital and omnichannel. Liza is currently the Principal at Retail Strategy Group – a consulting practice which helps companies in the retail space dramatically improve profitability and increase organizational effectiveness. She is a respected voice on topics such as responsible retail and sustainability, retail diversity and inclusion, the future of retail and the urgency of technology enablement in merchandising, assortment optimization and speed to market.


Private Label Insider, Owner

Melody Bockelman is a highly respected beauty brand expert, a business coach, and the owner of Private Label Insider. Her clients’ have been featured on Evine, QVC, HSN, Whole Foods, Target, and their products are for sale on Amazon, as well as in national retailers and niche boutiques across the country. Melody Bockelman is the go to business coach for beauty start-ups and aspiring beauty entrepreneurs to help them launch their own beauty brands – including skin care, haircare, body care, and makeup lines. She has more than 14 years’ collective experience in the private label industry and uses her knowledge and resources to help her clients succeed. She helps future entrepreneurs navigate everything from manufacturing and packaging to marketing and sales.She also offers signature classes, a monthly mastermind membership, and private coaching services.



Jeanel Alvarado, is a retail strategist with 10 years experience working in the retail industry, from consulting, to revitalization strategies to curated marketplaces and special events. Jeanel provides she is a master at marketing and branding, and has a rolodex of strategies that are able to drive traffic, sales, and conversions through a suite of services both in brick-and-mortar, and online.


Want to attend an event in your area? VIP tickets are on sale now. Find a CosmeCon event in a city near you! Interested in becoming a CosmeCon pop up brand? Email inquiries to